Diana Atieno, Author at E-Startups Kenya

Product Group Types and Groups in Akeneo

At E-Startups Kenya, we understand the complexities involved in managing extensive product catalogs. That’s why we utilize Akeneo’s powerful Product Information Management (PIM) tools to streamline our processes. This guide explores how Akeneo’s product groups can help enhance your e-commerce strategy by effectively managing and exporting product groups. What are Akeneo Product Groups? Akeneo product […]

Migration from VirtueMart to Magento 2

Introduction In the evolving world of e-commerce, staying updated with the latest platform capabilities is crucial. E-Startups Kenya recommends upgrading from VirtueMart to Adobe Commerce (Magento 2) for enhanced functionality and improved e-commerce performance. Platform Overview: VirtueMart vs. Magento 2 VirtueMart: An extension of Joomla, VirtueMart is an open-source e-commerce solution suitable for small businesses, […]

Enhance Your Online Store with Prestashop Payment Module Development

In the dynamic world of eCommerce, building a successful online store requires more than just a platform. With Prestashop, an all-encompassing eCommerce solution, you can swiftly create and customize your online store to meet your business needs. At E-Startups Kenya, we understand the importance of seamless payment processing and integration, which is why we offer […]

5 Steps to Start WooCommerce AliExpress Dropshipping

At E-Startups Kenya, we understand the challenges small business owners face, especially when it comes to inventory and logistics management. Our solution? Introducing WooCommerce AliExpress Dropshipping—a seamless way to sell products online without the hassle of handling stock. Here’s how you can integrate this system into your e-commerce strategy to streamline operations and expand your […]

Launching Your Online Store: A Comprehensive Guide

Building and launching an online store entails more than just securing a domain and going live. It requires careful planning and execution to ensure sustainable growth in the competitive digital marketplace. Here’s a step-by-step guide to help you create, launch, and expand your e-commerce venture successfully. Know Your Product and Audience Understanding your products and […]

Enhancing PrestaShop Security: A Definitive Guide

Are you a PrestaShop store owner? If so, when was the last time you considered the security of your online store? If you’re unsure, it’s time to delve deeper into this critical aspect of your e-commerce business. Let’s explore why prioritizing PrestaShop security is paramount and discover practical measures to safeguard your online store and […]

Unlocking Success: Vital Steps After Installing Your PrestaShop Store

So, you have taken a leap and set up your online store with PrestaShop. Bravo! But now what? Here’s your roadmap to transforming your PrestaShop store into a thriving business. Embrace Maintenance Mode Ease into your store setup without worrying about losing customers with E-Startups Kenya’s Maintenance Mode feature. Customize your site while customers see […]

June 25, 2024
By Diana Atieno
Business

Maximizing User Experience for Your PrestaShop Store

Why is user experience important? When visitors come to your website, their experience determines whether they’ll return. Just as a dining experience hinges on the service, a user’s experience on your site can sway their opinion. In this article, we’ll discuss enhancing your UX because it’s crucial for staying ahead in the game. UX of […]

The Impact of Website Speed on Sales, SEO, and Conversions

Can a single factor like website speed make a major impact on conversions? Absolutely! In fact, it can have a more significant effect than you might expect. Why Website Speed Matters When visitors can’t quickly find what they’re looking for on your site, they’re likely to leave and turn to your competitors. This is […]

Ecommerce Mistakes to Avoid When Selling Online

In today’s digital landscape, with over 100 million online shoppers in our country alone, the potential for e-commerce success is immense. However, with great potential comes intense competition, and navigating this landscape requires careful consideration and avoidance of common pitfalls. Let’s delve into some critical mistakes to avoid when venturing into the world of online […]